Elevate is committed to providing the highest quality commercial roofing, wall and lining systems to solve our customers’ challenges, grounded by a 45-year legacy of proven experience. Our mission is to deliver solutions that save time, perform reliably and protect our communities. We are devoted to building partnerships rooted in trust in reflection of our Elevate promise that Nobody Covers You Better™. 

Elevate is part of the Amrize family of brands. Visit ElevateCommercialBP.com to learn more.

We’re seeking a Channel Strategy & Program Manager who’s ready to be part of a people-first company offering best-in-class products, exceptional training, and deep industry pride—all built to help our partners and team succeed.

ABOUT THE ROLE 

Elevate is seeking a strategic, data-driven Channel Strategy & Program Manager to accelerate growth across priority channels and customer segments within our commercial roofing portfolio.

This role will lead the development and execution of high-impact channel programs, contractor engagement initiatives, and segment-driven strategies that strengthen Elevate’s market position and drive measurable business performance.

You will partner closely with Sales, Product, Warranty, Digital, and Marketing Communications to deliver programs that build brand preference, increase pull-through demand, and expand market share. This is a highly visible role for a marketer who thrives on strategy, ownership, and results.

WHAT YOU’LL ACCOMPLISH 

Channel & Program Strategy

• Develop, execute, and optimize profitable channel programs that drive sales growth and increase contractor and building owner engagement.
• Lead annual incentive program strategy in partnership with Pricing and Sales.
• Forecast program impact in collaboration with Finance and Supply/Demand Planning.
• Identify gaps and implement countermeasures to improve channel performance.
• Manage Elevate’s branded merchandise and promotional fulfillment programs, including vendor partnerships, product selection, inventory.
• Lead and manage regional trade show strategy and execution across key markets, ensuring alignment with brand positioning, channel priorities, and growth objectives.
  
  

Brand & Segment Growth

• Partner with Marketing Communications and Digital to strengthen brand health (awareness, familiarity, consideration, and purchase intent).
• Build focused value propositions for priority segments (contractors, specifiers, owners, distributors).
• Support product and solutions launches with integrated go-to-market strategies.
• Contribute to Elevate’s overall growth agenda and long-range planning.

Contractor & Customer Programs

• Lead strategic programs including Elevate Master Contractor and other loyalty and engagement initiatives.
• Develop tools and sales enablement resources that empower field teams.
• Engage directly with Sales Reps, contractors, and building owners to inform program development (≈30% travel).

Data-Driven Decision Making

• Leverage data sources (Tableau, market share reports, CRM insights, industry research) to guide strategy.
• Translate insights into actionable growth plans.
• Monitor KPIs and adjust programs to maximize ROI.

Cross-Functional Leadership

• Collaborate with Sales, Product, Digital, and Communications to align messaging and execution.
• Partner with external research agencies and industry organizations to capture emerging trends.
• Lead high-impact initiatives including new program development channel engagement.

What Success Looks Like

• Increased channel engagement and measurable sales growth.
• Stronger contractor loyalty and engagement.
• Clear, differentiated value propositions in priority segments.
• Programs that are disciplined, data-backed, and scalable.
• Alignment between marketing strategy and field execution.

WHAT WE’RE LOOKING FOR

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of experience in brand marketing, channel marketing, or related commercial roles.
• Strong business acumen with a focus on performance-driven marketing.
• Proven ability to build and execute business cases.
• Experience collaborating closely with teams and vendor management
• Exceptional analytical skills and ability to tell a compelling story with data.
• Strategic thinker who can move seamlessly between big-picture planning and tactical execution.
• Strong communication and presentation skills.
• Project leadership experience managing complex initiatives.

Preferred

• MBA or advanced degree (Marketing preferred).
• Experience in building products or commercial construction.
• Experience in B2B marketing and channel-driven sales models.

WHAT WE OFFER    

• Competitive salary

• Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings

• Employee Stock Purchase Plan 

• Medical, Dental, Disability and Life Insurance  

• Holistic Health & Well-being programs

• Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care

• Vision and other Voluntary benefits and discounts

• Paid time off & paid holidays

• Paid Parental Leave (maternity & paternity)

• Educational Assistance Program

#BuildingEnvelope

#LI-Onsite

Amrize is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.